Marks & Spencer has invested in a specialist fitting technology in a bid to drive sales and cut down returns.
The retailer has taken a stake in Texel, which allows consumers to create digital avatars using 3D scanning technology to find their best size, Retail Week reports.
The technology can be used through a single sensor in store or by using a smartphone app.
M&S has invested in the technology through its joint venture with accelerator Founders Factory, which focuses on growing start-ups and exposing the business to new technologies.
Source: Drapers
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