Categories: Media

M&S seeks to end ‘it doesn’t fit’ worries with digital investment

Marks & Spencer has taken a stake in a specialist clothes-fitting technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers, Retail Week can reveal.

Marks & Spencer has taken a stake in a specialist technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers.

Marks & Spencer has invested in Texel, which enables consumers to create digital avatars using 3D scanning technology to find the clothing most appropriate to their shape and size.

Source: RetailWeek

admin

Recent Posts

AI Stylist at the Barclays Digital and Disruptive Technology Conference

We have been invited to participate in the prestigious Barclays Digital and Disruptive Technology Conference…

5 months ago

In 2023, artificial intelligence has become an integral part of every aspect of our work

2023 marked a significant milestone in the integration—or rather, collaboration with—artificial intelligence across all our…

9 months ago

Texel Smart Mirror in Gracechurch Shopping Centre

The Gracechurch Shopping Centre is at the beginning of an exciting transformation. Today it is…

11 months ago

TOP-5 FASHIONTECH START-UPS TO MEET AT WEB SUMMIT 2023

As we gear up for Web Summit, we've curated a list of the top 5…

1 year ago

Personalization and Customization Trends in Fashion Retail

Almost 100 years ago Henry Ford had turned mass production into the most popular and…

4 years ago

How COVID-19 Will Reshape Fashion Retail?

In the last few years, even the most conservative retailers have admitted that the retail…

5 years ago