Marks & Spencer has taken a stake in a specialist clothes-fitting technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers, Retail Week can reveal.
Marks & Spencer has taken a stake in a specialist technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers.
Marks & Spencer has invested in Texel, which enables consumers to create digital avatars using 3D scanning technology to find the clothing most appropriate to their shape and size.
Source: RetailWeek
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Marks & Spencer (M&S) ha recentemente investito in Texel, società di scansione 3D russa sviluppatrice…