Marks & Spencer has invested in a specialist fitting technology in a bid to drive sales and cut down returns.

The retailer has taken a stake in Texel, which allows consumers to create digital avatars using 3D scanning technology to find their best size, Retail Week reports.

The technology can be used through a single sensor in store or by using a smartphone app.

M&S has invested in the technology through its joint venture with accelerator Founders Factory, which focuses on growing start-ups and exposing the business to new technologies.

Source: Drapers