NEW WAVE OF TECH START UPS HELPING TO PUT DIGITAL INNOVATION AT THE HEART OF M&S

NEW WAVE OF TECH START UPS HELPING TO PUT DIGITAL INNOVATION AT THE HEART OF M&S

The way we shop is changing. Retail is changing. M&S is changing.

And as we transform our business, there are new kids on the block at M&S.

We are working with a new wave of start-ups and entrepreneurs that are helping our colleagues think differently about retail. AI, machine learning, automation, robotics – they’re all on the pad and being embedded into the way we think, plan and execute our business today and tomorrow.

At this stage, much of this work is happening behind the scenes. However, this week saw a very public show and tell of the work we are doing with D2C (direct to consumer) brands through our digital partnership with Founders Factory.

Pitched in the heart of Covent Garden, 10 businesses took part in a retail and beauty pop up with shoppers, big brands and investors streaming through the doors to give new look products and services the once over.

Texel, a digital fit company that scans, captures and measures people in 3D before recommending clothes that will best fit a customer’s shape and size. The technology is opening up many exciting routes for us, giving M&S the tools to test and trial new ways to inspire customers.

Source: Marks&Spencer