Digital fitting room solution

Sewing and selecting fashionable clothes that fit perfectly

Automatic body type detection

Stable data quality

98+ body measurements

Integration with the size grid

Virtual fashion collections

3D scanners revolutionize the idea of selecting ideal clothes. Clothes manufacturers get closer to their customers with the help of 3D scanning. First, when they develop new models with account of anthropometric measurements of a contemporary human being. Their body has noticeably changed for the last 50 years: now they are less involved in heavy labor, spend more time with gadgets, prefer sedentary lifestyle and fast food. Then the clothes manufacturers get closer, when they unite with other players of the fashion market and propose new tools for clothes selection.
Using 3D scanning results, popular fashion retailers get more loyal customers, as they know: they will receive clothes that will fit not only by size, but by body type, fit and color type.
Cooperation of Texel and Mega Belaya Dacha, the largest shopping mall in Europe, demonstrated that brands may increase business marginality and loyalty of customers, offering clothes with ideal fit. Texel Portal 3D scanner scans a human being for 30 seconds, and special Texel cloud software prepares a precise parametric model using data collected by sensors and computer aided training technologies.
Software uses 140 body measurements to make recommendations for clothes selection in a virtual fitting room. Texel is already cooperating with the famous global retailer MARKS & SPENCER in this area and currently negotiating with other fashion brands.

Virtual fit

When developing a new collection of clothes there is no need to physically sew the test clothes, a virtual fitting on a dummy in any of the design programs is enough. Digitalization of clothes design process allows to accelerate clothes development cycles and do not waste materials and time on sewing one copy.

The parameters of the virtual dummy will match the real customers, rather than being just a set of “default” values in the program. The clothes designer should know what the real brand audience looks like. Personalization of the virtual fitting dummy will increase the quality and success of the new clothes collection.

The ability to collect large data volumes about customers transforms clothing manufacturers into customer data centers. The success of new collections and the company as a whole depends on the quality of data and conclusions based on them.

Outdated tables

The size grid determines the parameters of sewn clothes and regulates the process of clothes production at the factory. Data for the size mesh should be updated on a permanent basis and segmented in detail based on the parameters of new collections.

Automation of collecting customer measurements process will speed up the process of updating data in dimensional grids. Information about the parameters of the body of real customers will help in analyzing the success of sales of specific sizes and provide quick feedback to brand designers.

Availability of current customer data will help brand find new segments of potential brand customers, start producing collections for specific audience segments. Divide and own in the production mass market of clothes.

Revival of personal tailoring

Automatically obtaining quality body measurements solves the long-term problem of making custom-made clothes. Thanks to the development of computer vision technology, customers can know their measurements anywhere in the world in just a few minutes – just take 2 photos. Sending this data to the manufacturer will take only a few seconds.

Individual tailoring again starts to take a significant share of the fashion market. New technologies reduce costs and do not require the physical presence of the client in the studio. Custom-made clothing can be fully automated by synchronizing the data of a particular customer with the equipment settings that are used by tailors in the process of fulfilling the order.

Digital approach to clothes

Create unique clothes collections based on a customer’s digital avatar!