One of the largest British retailers Marks & Spencer invested into Texel, developer of e-fitting room technology.
The British retailer will purchase Texel technology, which will be tested in pilot mode during the summer. Before autumn, Texel plans to launch the final product for scaling at all major European markets.
Integration of Texel technology in offline stores is approved with the top management of Marks & Spencer, including the CEO. “The main objective in our cooperation is to simplify the process of buying clothes for the consumers. For the customer it means reduction of returns and increased conversion, as well as higher online traffic”.